idioms
Idioms & Natural Expressions
Fixed expressions and idiomatic language to sound more natural and precise.
30 minC1c1idiomsmedia-communication-influencemediainfluenciaalgoritmosnarrativa
Lesson objectives
- Use idiomatic language connected to media, communication & influence more naturally.
- Distinguish neutral, formal and contemporary expressions.
- Recognise when an expression improves fluency without sounding forced.
Idioms & expressions — Media, Communication & Influence
To cut through the noise · neutral
neutralMeaning:To succeed in being heard or noticed amidst a large amount of competing information or distractions.
Significado:Destacar o hacerse oír entre un mar de información o distracciones.
Example:With so many influencers posting daily, it is becoming increasingly difficult for new brands to cut through the noise.
To be caught in an echo chamber · neutral
neutralMeaning:To be in a situation where you only encounter information or opinions that reflect and reinforce your own.
Significado:Estar atrapado en una cámara de eco (solo escuchar opiniones que refuerzan las propias).
Example:Social media algorithms often trap users in an echo chamber, making it hard to see the full picture.
To go viral · informal
formalMeaning:To become extremely popular very quickly via the internet.
Significado:Hacerse viral.
Example:The journalist's investigative report went viral overnight, sparking a global debate on privacy.
To read between the lines · neutral
neutralMeaning:To understand the hidden meaning in something that is said or written.
Significado:Leer entre líneas.
Example:The CEO didn't say there would be layoffs, but if you read between the lines, the message was clear.
To spin a narrative · formal
formalMeaning:To present information in a particular way to influence how people perceive it.
Significado:Manipular la narrativa / dar un enfoque específico a una historia.
Example:The PR team worked tirelessly to spin a narrative that would protect the company's reputation during the scandal.
To be in the loop · neutral
neutralMeaning:To be kept informed about a specific situation or project.
Significado:Estar al tanto / estar en el círculo de información.
Example:Please ensure all department heads are kept in the loop regarding the new communication protocols.
To touch base · neutral
neutralMeaning:To briefly contact someone to update them or check progress.
Significado:Ponerse en contacto brevemente / hacer un seguimiento.
Example:I'll touch base with the marketing team tomorrow to see how the campaign launch is progressing.
To prompt-engineer a response · informal
formalMeaning:To carefully craft a message or instruction to get a specific result from an AI or a person.
Significado:Diseñar una respuesta mediante ingeniería de prompts (ajustar el mensaje para obtener un resultado específico).
Example:In our new workflow, we spend more time learning how to prompt-engineer a response than actually writing the content.
To be algorithmically driven · formal
formalMeaning:To be controlled or heavily influenced by automated computer processes and data.
Significado:Estar dirigido/controlado por algoritmos.
Example:Many creators feel that their creative freedom is being limited because they are so algorithmically driven.
To deepfake a reality · neutral
neutralMeaning:To create a false sense of truth or a fabricated situation using advanced digital tools.
Significado:Fabricar una realidad (mediante manipulación digital/IA).
Example:The rise of generative AI makes it terrifyingly easy for bad actors to deepfake a reality that fools the public.