AULAFYCurso abierto de inglés C1
HomeCourseMarketing, Branding & Consumer PsychologyUse of English
Marketing, Branding & Consumer PsychologyL07
use_of_english

Use of English

Transformation, word formation and precision work in Cambridge C1 style.

50 minC1c1use_of_englishmarketing-branding-consumer-psychologybrandingmarketingconsumerword formation

Lesson objectives

  • Improve grammatical precision and collocational control.
  • Practise exam-style transformations and word formation systematically.
  • Connect structure and lexis back to the unit theme of marketing, branding & consumer psychology.

Part 1 — Word formation

Instrucciones: Complete the sentences by changing the form of the word in CAPITALS. You must use the correct derivative to fit the grammatical structure of the sentence.

  1. The company’s decision to rebrand was driven by a need to remain ____ in a rapidly changing market. COMPETITION
  2. Many consumers are becoming increasingly ____ of clever marketing tactics used to manipulate their emotions. SUSCEPTIBLE
  3. The brand's ____ reputation was built over decades of consistent quality and customer service. PRESTIGE
  4. There is a growing ____ among young adults to favour ethically sourced products over cheaper alternatives. TENDENCY
  5. The sudden ____ of the product in the market led to an immediate surge in sales. APPEAR
  6. Marketing experts suggest that brand loyalty is often ____ by emotional connections rather than price. REINFORCE
  7. The campaign was criticized for its ____ approach, which many felt ignored cultural nuances. DISCRIMINATE
  8. The ____ of the new logo was met with mixed reviews from the existing customer base. RECOGNISE

Part 2 — Key word transformations

Instrucciones: Complete the second sentence so that it has a similar meaning to the first sentence, using the word given. Do not change the word given. You must use between three and five words, including the word given.

1. It seems that the new advertising campaign is working. APPEARS → There ________ that the new advertising campaign is working.

2. People often buy luxury goods to show off their status. TENDENCY → There ____ to buy luxury goods to show off their status. 3. It looks like the company has underestimated the competition. WOULD → It ___ the company underestimated the competition. 4. Consumers often buy things impulsively when they see a sale. TENDENCY → There __ to buy things impulsively when they see a sale. 5. It seems likely that the brand's popularity will decline. APPEARS → It __ the brand's popularity will decline. 6. People often associate certain colours with specific emotions. TENDENCY → There _____ certain colours with specific emotions.

Answer key

  1. competitive
  2. susceptible
  3. prestigious
  4. tendency
  5. appearance
  6. reinforced
  7. discriminatory
  8. recognition
  9. appears to be
  10. is a tendency for people
  11. would appear that
  12. is a tendency for consumers
  13. appears that
  14. is a tendency to associate